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Important Notice!

The wheek.it link shortening service was retired on March 1, 2014. Information on this page may be outdated or inaccurate.

The end of wheek.it shortlinks

Guinea pig frowning

That’ll do, pig.

wheek.it operates with one goal in mind: to promote the adoption and rescue over the purchase (or purposeful breeding) of pet guinea pigs.

To this end, wheek.it launched in October 2012 as a free service to “shorten links and raise money for guinea pig rescues.” By connecting with “affiliate” merchants like Ebay.com and Target, wheek.it earns money each time a product or service is purchased through a wheek.it shortlink. These shortlink earnings are then donated in full to guinea pig rescues chosen by you via online polls and surveys.

Since its start, wheek.it has been able to donate over $300 to hard-working 501(c)3 non-profits that demonstrate the ability to properly rescue, shelter, rehabilitate, and rehome homeless guinea pigs.

But, as the saying goes, all good things must come to an end. Unfortunately, this is the case with wheek.it‘s link-shortening service.

Beginning March 1, 2014, the wheek.it link shortening service will be retired. This decision has not come easily, but it is the best course of action for a number of reasons, outlined below.

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wheek.it Featured On Orange County Cavy Haven Blog

Orange County Cavy Haven Blog

Orange County Cavy Haven Blog

Orange County Cavy Haven, a 2013 wheek.it Featured Rescue, published an article on their blog today about wheek.it and its founder, Brian Balla.

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Changes to the Featured Rescue Process

Guinea pig riding in a red toy car

Guinea Pigs In A Car Says, “Big changes are a-comin’!” [source]

Changes have come to wheek.it!

After our first successful quarter during which over $75 was raised for Texas Rustlers Guinea Pig Rescue, we’ve had some time to look over how the fund-raising operations at wheek.it were managed and develop a few new ways of doing things.

First, the process of quarterly featured rescues is tedious. Three short months of fund-raising is a complicated and time-intensive endeavor. And being that we’re an all-volunteer run service, we really had to examine the effectiveness of dedicating just 3 months to raising money for guinea pig rescues.

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