How to Use The URL Shortening Dashboard

published: Wednesday, Oct 24th, 2012 | category: Pro Tips | author:

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Important Notice!

The link shortening service was retired on March 1, 2014. Information on this page may be outdated or inaccurate.

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URL Shortener Dashboard URL Shortener Dashboard

To learn how to use the URL shortener, we’ll start with an example.

Let’s say you land on the perfect bedding set for which you’ve been searching. The bedding set is from, and you just have to share your find with your friends on Twitter and Facebook.

First, locate the product page’s URL. You can find the URL at your browser’s address bar, as shown below. product link highlighted in URL bar

Link to a Product on

While on the website, copy the URL from your browser’s address bar, then visit

When you get to, paste the long URL that you just copied from into the URL bar, right next to the red heart icon.

After pasting that long, ugly link into the URL bar, you have two personalization options: (1) a custom keyword and (2) a short link title. URL shortening options

Link Shortening Options

The custom keyword allows you to give your shortlink a custom trailing keyword. For example, in the example below, your new shortlink will appear as “”. Providing a custom keyword is optional, and if you do’t provide one, a random string of characters will be selected for you.

Each short link can have only one custom keyword. If someone has already shortened your link, the custom keyword will pull from the first time the long link was shortened.

You can also enter an optional title for your new short link. The optional title may appear when sharing with your Twitter and Facebook audiences and this featured gives you further customization of how your shortlink may appear in social networks. If you don’t use an optional title, no title will be given to your new shortlink.

screen capture of the button URL Shortening Button

Once you are ready to shorten your link, simply click the red “Shorten Link” button.

Your Link, Shortened!

Once your link is shortened, you will see the short link details page.

screenshot of short link success page

Link Shortening Success Page

The details page contains your new short link, the original URL you used, and the statistics page for your new short link. [top]

Each shortlink has its own unique analytics page. You can find a short link’s analytics page by adding a “+” to the end of the shortlink. For example, to find analytics for, simply visit
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About Brian

Brian Balla is a professional web designer and WordPress blogger from Portland, Oregon. Included among Brian’s varied interests are reading, social media, web analytics, and amateur gardener (zone 8B).

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