The end of wheek.it shortlinks
That’ll do, pig.
wheek.it operates with one goal in mind: to promote the adoption and rescue over the purchase (or purposeful breeding) of pet guinea pigs.
To this end, wheek.it launched in October 2012 as a free service to “shorten links and raise money for guinea pig rescues.” By connecting with “affiliate” merchants like Ebay.com and Target, wheek.it earns money each time a product or service is purchased through a wheek.it shortlink. These shortlink earnings are then donated in full to guinea pig rescues chosen by you via online polls and surveys.
Since its start, wheek.it has been able to donate over $300 to hard-working 501(c)3 non-profits that demonstrate the ability to properly rescue, shelter, rehabilitate, and rehome homeless guinea pigs.
But, as the saying goes, all good things must come to an end. Unfortunately, this is the case with wheek.it‘s link-shortening service.
Beginning March 1, 2014, the wheek.it link shortening service will be retired. This decision has not come easily, but it is the best course of action for a number of reasons, outlined below.
